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"Winning is
nice, but it cannot be guaranteed. Sponsorship should be a partnership,
like a team wherin both sponsorship company and race team gain benefits
for each other. For instance we have asked Viveca and the team to
appear at a number of events along with the race car. Some could be
described as customer's meetings, whilst others are local events such
as the grand opening of an autoparts store last week which proved
to be very successful. Viveca and her team are very open to things
like that."
Gorgan Skoglund
Managing Director - Valvoline
European Dragster
June 1994

"So nice to see Viveca back out in a car again, I know
she will soon be showing the locals a clean pair of slicks as they
try to catch her (but they wont!)"
Submitted by Andy Grant
Friday, August 10, 2001

"Unlike
Formula 1, which is a soley male preserve, Top Fuel drag racing
has a female star.........she's tiny, 5ft tall and six-and-a-half
stone, but utterly fearless. As a self confessed coward, I can honestly
say that no amount of money could temp me to drive Viveca's car,
but she apparently thrives on the adrenaline rush."
Performance
Car
England, July 1997

"Combining
brawn and beauty, Viveca Averstedt is a magnet for sponsorship"
Scanorama,
SAS
Inflight Magazine, March 1995
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